Zoho to focus on SMBs in India foray

7 Jun, 2012

Zoho, a division of Zoho Corporation that offers a suite of on-line business, productivity and collaboration products on the Cloud, is making its India foray with a focus on small and medium businesses (SMBs).

Raju Vegesna, Chief Evangelist, Zoho said: "We hope to provide effective solutions across segments so that companies can concentrate on their core competence and leave their IT needs to us."

Zoho's offerings include Zoho CRM which automates day-to-day business activities, provides visibility of sales cycles and access to customer data from mobile phones, etc. Zoho Sites which is an online website builder the non-technical user. Zoho Mail Suite is an ads-free email service with advanced features like powerful search and filters and multiple domains and Zoho Docs Suite where files can be stored securely in a centralised location and then accessed online.

India is home to around 50 million SMBs, of which 10 million are technology-ready, Zoho said in a statement quoting a survey by Zinnov Management Consulting. This number, or the addressable market opportunity, will increase to 11 million by 2015. Also, SMBs in the country will grow at a compound annual growth rate (CAGR) of 15 percent by 2015, contributing $15 billion or over one-third of India's overall IT spend, according to the statement.

Zoho is a division of Zoho Corporation (formerly AdventNet), a privately-held company that was founded in 1996 by Sridhar Vembu. The company is based in the US and also has offices in Chennai, Singapore, Tokyo and Beijing. It claims to have 50,000 customers globally.

In India, Zoho would have to take on Microsoft and Google.