Times Internet (TIL) has quietly unveiled its new venture called BoxTV which is an online video service. The service, which is currently in Alpha phase, is positioned as a premium video service which will allow the viewers to watch movies and TV shows whenever and wherever they want it.
Times Internet CEO Satyan Gajwani had first talked about it at Ad:Tech 2012, and former TIL chief executive Rishi Khiani had told Techcircle.in (more on that here) that BoxTV is an over-the-top device which can be connected to TV, desktop and mobile phones to access content on the go.
Users can request for an invite with Facebook login sync or by leaving their names and e-mail ids.
Indiadigitalreview which first reported that BoxTV is up in Alpha stage cited a Facebook update by Roshan Tamang, Vice-President (Convergence), TIL, and said the service has over 1,000 movie titles including both Hollywood and Bollywood fare.
A company spokesperson told Techcircle.in, it would share more details on BoxTV later this week.
From the limited information available as of now, Box TV would have a bunch of competitors including iStream, BigFlix, ErosNow and Spuul (an ad-supported subscription-based online video streaming service which went live in Beta mode early this year), besides YouTube's Box Office.
Being a part of BCCL as a group, TIL has in-house access to a lot of content in print and digital media. The group runs a handful of television channels including Movies Now besides news channel Times Now and ET Now and lifestyle channel Zoom.
TIL has been aggressive in launching new digital media properties and projects including the most recent one called Satvik Shop, a new e-commerce portal which deals in ayurvedic and organic solutions and products.
(Edited by Prem Udayabhanu)