Excl: Women wear e-tailer eShakti raises more funding from IDG Ventures

14 Aug, 2014

Chennai-based eShakti Pvt. Ltd, which runs eShakti.com, an online apparel retailer with US and Canada as sole markets besides an Indian e-com unit under Zapelle, has raised additional funding from existing investor IDG Ventures, sources told Techcircle.in.

The first tranche of the investment was made late last year and a chunk came in last quarter, one of the sources added. For more details on the funding click here.

We've contacted the company and the VC firm for more information and will update the post once we hear from them.

Founded in 1999 by B G Krishnan, the company only caters to the US and Canada market and offers a wide collection of fashion apparels in line with mainline trends.

In an earlier interaction with TechCircle.in, the company's co-founder Krishnan said, "What differentiates eShakti from other e-com firms in the fashion business is the fact that its buyers can customise the size and the style of the garments on offer. In other words, now women can get tailor-made garments that will be a perfect fit. Buyers can record body measurements – essential for a perfect fit and also have a visual aid in place to help them come up with custom styles."

Operationally, it is present in Delhi and Chennai, and its subsidiary has an office in New York and a customer service facility near Seattle. Its design team is based in New York, London and India.