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Exclusive: Travel-tech startup Naturenama gets seed funding from White Unicorn Ventures

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Travel-tech startup Naturenama Pvt Ltd has raised Rs 1.5 crore ($225,000) in seed funding from venture capital firm White Unicorn Ventures.

The Mumbai-based startup will use the funds mainly for technology enhancement, brand building and marketing, founder Shaunak Modi told Techcircle.

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Modi started Naturenama in January. The startup aims to be the one-stop destination for outdoor travel in India. It will work both as a travel guide and a planner for wildlife and adventure travels. The company's website is likely to go live next month.

Modi has previously co-founded Bytehouse, a tech startup focused on developing solutions for wildlife and bio-diversity conservation organisations, and clothing brand TYGR.

Mumbai-based White Unicorn has so far invested in 15 companies including Routofy, Shaadisaga, Justride, Unstockify, Hostelhousing, Lernr and Carcrew.

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The VC firm last month started its first co-working office, called Unicorn Growth Centre, in Mumbai.

White Unicorn has four associates and 20 individual investors. It is looking to raise a $20-million fund to invest in early-stage startups. It plans to raise the money from institutions instead of wealthy individuals. The firm aims to invest about $5-10 million by the end of this year.

"We have raised the first $5 million from family offices based out of India and have got commitment for another $5 million. For the rest $10 million we are considering investors from Russia, Germany and Silicon Valley and are planning to close the fund by December," said Rohit Chokhani, principal founder at White Unicorn.

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Half the fund will be allocated for cross-border deals while the remaining will invest in startups in real estate technology, software-as-a-service and Internet of Things in India, he added.

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