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Parenting app ParentLane gets funding from Cloudnine Hospitals' co-founder

23 Sep, 2016

ParentLane, an app-based social platform for babycare and parenting, has received an undisclosed amount of funding from Cloudnine Hospitals' co-founder and managing director Rohit MA.

Rohit made the funding through his personal investment arm, Capier Investments. His other investments include Gurgaon-based B2B (business-to-business) marketplace platform OfBusiness and Bengaluru-based waste management solution provider Saahas.


The funding comes four months after Bengaluru-based ParentLane raised an angel round of funding from a clutch of investors led by Sujeet Kumar, former president (operations), Flipkart. Parentlane was incubated at Accel Startup Pad.

Operated by Discovery Info Labs Pvt. Ltd, ParentLane was founded in 2015 by Vijay Anand and Neeraj Kumar Gupta. The platform offers personalised guidance and advice on the development of children from the time they are born till 8 years of age. The firm uses data science and machine learning to map a child's development and deliver personalised recommendation to parents. The app is currently available on Android only.

"The ParentLane team has done a great job in leveraging technology to deliver personalised guidance to support parents during their early child development cycle and I am personally excited with their plans in delivering superior value to the entire parenting community," Rohit said in a statement.


An IIM Bangalore alumnus, Anand earlier served as senior vice president at investment firm Tiger Global. He also worked with Accel Partners-backed travel content platform HolidayIQ.com, US-based enterprise software firm Trilogy, HDFC, Coca-Cola India and Colgate Palmolive. An IIT Delhi alumnus, Gupta earlier worked as tech lead with Coupons.com.

"We believe that his (Rohit) strategic inputs on helping new age parents during early child development would be greatly valuable as we ramp up the offerings on the ParentLane app and evolve as the most trusted brand among parents during this life changing experience," said Anand.

A few ventures in the baby-care and parenting space have raised funding recently. In March this year, AddoDoc Technologies Pvt. Ltd, which runs mobile app Babygogo that connects parents with child healthcare experts, raised $300,000 (Rs 2 crore) in a seed funding round led by angel investor Rajul Garg.


In the same month, Bengaluru-based WeHive Technologies Pvt. Ltd, which runs parenting social network TinyStep, raised an undisclosed amount from Silicon Valley-based entrepreneur and investor Matt Glickman.

In February, Bengaluru-based CereBrahm Innovations Pvt. Ltd, which operates parenting app BabyBerry, secured $1 million in angel funding from industrialist Nitin Bagmane and a bunch of undisclosed investors.

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