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Mobile engagement firm Karix rolls out app-less services for Yes Bank

Mobile engagement firm Karix rolls out app-less services for Yes Bank
Photo Credit: Photo Credit: VCCircle
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Karix Mobile Pvt. Ltd, which provides mobile engagement and communication services for enterprises, has partnered Yes Bank for a suite of banking services over the mobile browser, said a release.

At a time when the challenge for the financial services segment is to get customers to download various apps for internet banking, the Karix platform allows customers to launch browser-based chat-like applications.

The platform has been integrated with Microsoft Corp.'s Azure cloud computing platform.

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Anup Purohit, chief information officer, Yes Bank, said, “This solution is a digital fabric having end-to-end delivery capabilities, which help in actualising our digital strategy including delivering the solution in PaaS mode (platform as a service).”

Yes Bank said that the new deployment can offer improved customer journeys due to reduced first-instance response time periods. The self-service modules could also be accessed through a link over SMS, or chatbots available through WhatsApp. SMS is a short message service, a system for sending short written messages from one mobile/cell phone to another.

The deployment also supports corporate, trade finance and other treasury-related workflows. 

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“We want to eliminate app dependencies for quick launch of use cases that can be delivered for a device-agnostic consistent experience for end-users,” said Deepak Goyal, operations chief, Karix.

Karix was acquired in August last year by Tanla Solutions Ltd, a Hyderabad-based cloud communications provider. 

Goyal said that Karix has been investing in responsive, modern and scalable digital messaging solutions that combine push-timeline-based messaging with actionable user-interface solutions.

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The release also stated that the app would utilise native features such as the camera, location services and fingerprint scanners to provide personalised banking services and security such as two-factor authentication to its customers. 


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