Business-to-business agri-marketing platform Ninjacart has rolled out an initiative to help farmers during the Covid-19 pandemic.
Dubbed Harvest The Farms, the company will enable farmers to sell millions of tonnes of vegetables by helping them find buyers for their produce, according to a statement.
The initiative, launched in partnership with local grocery stores, will be available on Zomato, Swiggy, and Dunzo platforms. Cities covered under the service include Bengaluru, Mumbai, Delhi-NCR, Ahmedabad, Chennai, and Pune.
Customers can visit the Zomato Market, Swiggy Grocery section or Dunzo fruits and vegetable section, and search for the nearest Ninjacart-powered stores. They can select fresh vegetables and fruits on offer and place their orders.
The products under this initiative will be offered to users at a lower rate to increase the demand.
Additionally, Ninjacart has requested the public to inform the company about any farmers struggling to sell their produce.
Founded in July 2015 by Kartheeswaran KK, Nagarajan, Sharath Loganathan, Ashutosh Vikram, Sachin P J, and Vasudevan Chinnathambi, Ninjacart is operated by 63Ideas Infolabs. The platform provides fresh vegetables and fruits procured directly from farmers to retail shops and restaurants.
In March, it announced that it would deliver essential supplies to apartment complexes amid the Covid-19 lockdown. The company will deliver the products to a volunteer from each complex.
Last year in November, Ninjacart, which is backed by Tiger Global, raised fresh capital in venture debt funding. It secured Rs 30 crore ($4.17 million then) from venture debt firm Trifecta Capital.