Wipro appoints CEO for Europe, AppsFlyer names new general manager

Wipro appoints CEO for Europe, AppsFlyer names new general manager
(From left) Wipro's Pierre Bruno and AppsFlyer's Sanjay Trisal  |  Photo Credit: Wipro, AppsFlyer

Information technology (IT) services major Wipro has appointed former DXC executive Pierre Bruno as the CEO for its Europe operations.  

In his new role, the former DXC vice president and managing director of southern Europe will lead Wipro’s business in six regions in the continent, as per a statement. This includes Benelux, Nordics, UK and Ireland, Germany, Switzerland and southern Europe. 

“Pierre brings 25 years of experience in the IT Infrastructure consulting and services sector. He has managed businesses in both hyper-growth environments and in engineering transformation,” Thierry Delaporte, CEO and managing director of Wipro, said.  

In his previous roles, Bruno was responsible for consulting, integration, apps, cloud and cybersecurity areas for DXC, prior to which he worked with Dell across the Asia Pacific region, Japan and the Europe, Middle East, and African (EMEA) markets.  

The new Europe CEO holds a master’s degree in business administration, with majors in marketing and econometrics from the HEC Graduate School in Paris.  

“I look forward to furthering our commitment to European customers as they navigate their business transformation and continue to evolve and shift in a digital world,” Bruno said. 

Separately, Bengaluru-based mobile attribution and analytics company AppsFlyer has appointed country manager and former inMobi executive Sanjay Trisal as its new general manager for India, southeast Asia, Australia and New Zealand.  

Trisal was previously the country manager for AppsFlyer for nearly six years and played an important role in strategising work from home initiatives for the company in early 2020, the company said. 

In his new role, Trisal will be responsible for AppsFlyer’s regional growth in multiple markets and will be based out of India, while overseeing strategies in INSEA and ANZ, the statement said.  

AppsFlyer expanded its presence to Australia and New Zealand in November 2020.  

“Going forward, regional collaboration will continue to be the key to our success, and I am excited to be in a position to work across core markets to drive business objectives,” Trisal said.  

Before joining AppsFlyer, Trisal was responsible for expanding the Latin American market for mobile advertising giant InMobi.   

“We have been growing exponentially over the last year, opening our latest APAC office in Sydney at the end of 2020, and with Sanjay’s remarkable talents aim to bring cohesive collaboration across our core markets,” Ronen Mense, president and managing director for APAC at AppsFlyer, said