“We will not limit the functionality of how WhatsApp works in the coming weeks. Instead, we will continue to remind users from time to time about the update as well as when people choose to use relevant optional features, like communicating with a business that is receiving support from Facebook,” WhatsApp said in a statement.
WhatsApp said the recent update does not change the privacy of people’s personal messages. Rather, the update will offer additional information about how people can interact with businesses if they choose to do so, it said.
“We hope this approach reinforces the choice that all users have whether or not they want to interact with a business. We will maintain this approach until at least the forthcoming PDP law comes into effect,” a company spokesperson said.
For WhatsApp the India market is key with a monthly active user base nearing 500 million. The company also received a clearance to roll out its UPI-based payment product, WhatsApp Pay last year, which is expected to be key to the company’s monetisation goals in India.