Lenovo India Ropes In Marico's Shailendra Katyal As Marketing Head
Computer manufacturer Lenovo India has announced the appointment of Shailendra Katyal as its Marketing Head for India.
Katyal will be based out of Bangalore, which is Lenovo India headquarters, and will lead marketing for the three business segments- consumer, relational and SMBs as well as take care of the company's master-brand for the country, IndiaInfoline reports. He has been brought in to specifically increase Lenovo's brand in the consumer and SOHO segments including the Thinkpad range.
"We continue to strengthen the management and want to continue the momentum on our double digit market share. Shailendra Katyal will aggressively chart out clear cut marketing strategies to help us enhance our brand preference and consumer connect in India," said Amar Babu, Managing Director, Lenovo India.
Katyal was previously the category head for personal care at Marico Ltd and managed brand franchises Parachute and Saffola. He was also responsible for integrating Nihar Naturals, an acquired brand, and handling equities such as Shanti and Hair & Care.