1.5M Watched The India v/s SAfrica Match On ESPNStar.com
The India v/s South Africa match of ICC Cricket World Cup turned out to be a blockbuster event for ESPN Star Sports. ESPNStar.com offers news, real-time scores as well as videos, expert opinions and games on the site. Online streaming of the match, which was held on March 12, reached over 1.5 million unique consumers.
India matches alone have accounted for 10.7 million streams on an overall basis.
Akamai, the content delivery partner for ESPNStar.com, has acheived a record of 43 Gbps of data at the peak across India on the website.
"The response to live streaming of ICC Cricket World Cup 2011 on espnstar.com has been amazing. Consumers have enjoyed high quality online stream which works well even on low bandwidth. We expect the traction to build as we progress further in the tournament," said Aloke Malik, Managing Director, ESPN Software India Pvt Ltd.