Chasing the niche in the e-commerce industry for weddings, online flash sales site Exclusively.in has launched a section called Exclusively.In Weddings.
The section is aimed at NRI brides and grooms in S. Asia and offers a selection of wardrobes and accessories, which can be bought online. Unlike the rest of Exclusively.in, which offers short 'flash' sales, the wedding section will deliver long term, 'always on sale' sales.
Designers such as Ritu Kumar, Payal Singhal, Shyamal & Bhumika, Satya Paul, and others have been roped in to offer fashionable wedding apparel, saris and accessories.
Boutiques for brides, men's sherwanis, bridesmaids outfits and kundan wedding jewelry sets are being offered.
"With Indian weddings growing even more elaborate and extensive every year, South Asians around the world need an online destination that offers easy access to the latest in wedding apparel and jewelry for both the bride, groom and their wedding parties," said Anuradha Duggal, co-founder and executive vice president of Exclusively.In Weddings.
Exclusively.in recently launched a luxury travel deals section on its site. The company claims the Indian wedding market is worth $20 billion. Another startup which offers listings to help ease wedding planning and management is Bigindianwedding.com.