BSNL Launches Digital Mandi

30 Aug, 2011

State-owned telecom firm Bharat Sanchar Nigam Ltd (BSNL) has introduced a new mobile application, 'Digital Mandi' targeting agri business sector.

Developed alongwith IIT Kanpur, Digital Mandi provides latest information to farmers about the local market rates of different crops and will also assist them to decide the rate and right time to sell their produce. BSNL would be banking on its vast reach in the rural hinterland to spread the use of the new app.

However there are already some competing services of a similar kind. For instance in the past handset maker Nokia had unveiled its Nokia Life Tools giving similar information.

BSNL that has been slowly ceding ground in rural telephony to private operators, had recently launched launched voice & video telephony in collaboration with Sai InfoSystem besides launching Trust Card in partnership with Itz Cash Card last month.

With the help of this voice & video telephony service, any customer can make audio and video calls at will on any landline, mobile or IP phone to anywhere in the world (except India). A customer can make only IP to IP calling within the BSNL network (to another BSNL broadband subscriber) within India.

The 'Trust Card' would enable the customers to pay for BSNL services postpaid bill, prepaid top-ups and value added services like Hello TV subscription. Also it will help customers to pay online bills for electricity, telephone, cooking gas, mobile, water, book rail/air tickets, renew DTH subscription, services by government or government bodies. Initially, the cards will be launched in Chandigarh, Kolkata, Pune, and Chennai and later in other areas of the country.