Bangalore-based online photography company Canvera.com has roped in Bala Parthasarathy, one of the co-founders of Snapfish, as an advisor. Parthasarathy co-founded Snapfish alongwith Rajil Kapoor, Suneet Wadhwa and Shripati Acharya in 1999 and was with the company through its acquisition by District Photo and an eventual sale to Hewlett- Packard in 2006.
Currently, Bala is Partner at AngelPrime, a start-up incubator based in Bangalore.
"I saw in Canvera a highly disruptive and extremely unique vision for the photography market and I am really excited to become a part of a very innovative company in this space," Bala said in an official press release.
Canvera, launched in 2008 as a web-enabled photobook company, forayed into e-commerce in March last year providing hosted e-commerce solutions to photographers, allowing them to market themselves better and monetize their work through printed products, online solutions and stock photography.
"We are extremely excited to welcome Bala to Canvera's board. As a hands-on manager at Snapfish and now an investor, Bala brings a global perspective to this rapidly changing industry which will be invaluable to us," said Kacker.
In addition to Bala, Canvera's board includes Peter Knaack who was VP Operations at Shutterflyâ€“ a direct competitor to Snapfish in the US market. Kacker too was an R&D engineer at Shutterfly having worked there from 2000 to 2004.