Homeshop18 Appoints COOs For M-commerce & TV Shopping

4 Apr, 2012

TV18 Home Shopping Network Ltd, a teleshopping and e-commerce firm of the Network18 Group which runs operations under the Homeshop18 brand, has announced the appointment of two COOs for the m-commerce and TV shopping segments. Atrash Aman has been appointed COO & business head (m-commerce) while Dhruva Chandrie has become COO & business head (TV shopping).

Aman has been with the Homeshop18 group since 2007, handling various positions like VP (sales &  marketing) and director (marketing & sourcing and marketing & strategy). Chandrie was previously the COO at Videocon Telecommunications and heading operations at the Mobile Store prior to that.

Homeshop18 has been strengthening the business lately. Earlier, it acquired an online book store called Coinjoos, to supplement its product categories with books. On the funding front, it had raised Rs 100 crore last year from its investors SAIF Partners, Network18 and GS Shopping for "investments in logistics, warehousing and technology," and also indicated an intention to raise Rs 200 crore more. HomeShop18 reaches 3,000 cities and 50 million households across India through its channel and the website.