Dhingana, an Indian music streaming platform, has gone 'social' and has been been integrated with the Facebook Timeline. The integration will enable people to share their music with friends and discover new songs via their Timelines on Facebook. Dhingana's music collection spans 35 Indian languages.
Now, users will be able to log in to Dhingana with their Facebook accounts and add songs to their FB Timelines while they are listening to music on Dhingana. Users will also find 'music posts' and 'play buttons' shared by friends in news feed. One can also play the music using the Facebook feed. What's more, users will be able to share favourite playlists and songs with their friends and discover the music that's trending among their friends. When a user spots his friends listening to music on Facebook, he can also click on 'listen with' on the Dhingana ticker and listen to that song together.
Snehal Shinde, co-founder and CEO of Dhingana, said, "With India's vibrant and diverse music heritage that spans 35 different languages, this integration combines Facebook's expansive reach with our unparalleled music collection. This will help us make Indian music highly social.
"With this Timeline app, we expect to see a huge jump in the number of people using Dhingana in the coming months," he added.
But Dhingana is not the only company to opt for this kind of integration. In February this year, Gaana, an Indian music streaming site from the stable of IndiaTimes, did a similar thing. And before that, US-based Saavn (which stands for South Asian Audio Video Network), a five-year-old digital media startup for Indian music, also launched a similar application on Facebook. Saavn has more than 1.4 million 'Likes' on Facebook, Dhingana has 303,000 while Gaana has 149,000 'Likes'.
Dhingana can be downloaded on Android, iPhone, BlackBerry and Nokia phones as well. In case of Saavan, it is only available on Android and iOS platforms, and the facility is not there in Gaana.
Also, the Dhingana collection includes as many as 35 Indian languages while the Gaana collection is available in Hindi, English Tamil, Telugu, Kannada, Malayalam and Bengali. However, Saavan only offers Hindi, Tamil and Punjabi tracks.