TimesDeal-PayTM mobile recharge deal gets 70,000 orders in a day; Surpasses earlier record of 50,000

16 May, 2012

TimesDeal, the group buying portal of The Times of India Group, has hit a new record with 70,000 mobile recharge orders in a single day. On May 9, TimesDeal offered a special mobile recharge deal that allowed users to pay just Rs 50 and get a mobile recharge voucher worth Rs 100 from PayTM. PayTM, a subsidiary of One97 Communications, was a partner in this initiative.

TimesDeal outdid its earlier feat of 50,000 orders a day, recorded on December 1 last year in a similar arrangement with PayTM.

It could not be immediately ascertained how many recharges PayTM does on its own site daily but Freecharge, another player in recharge business, run by Mumbai-based Accelyst Solutions Pvt Ltd, said it records around 10,000 transactions a day.

Talking about the new benchmark, Rishi Khiani, CEO of Times Internet Ltd, said, "The deal was a hit with users as it doubled the value of their money. Offering maximum value for money to customers is core to the deals business."

According to TimesDeal, the portal witnessed a huge traffic surge, with more than 3,00,000 unique visitors in the latest offer.

PayTM CEO Harinder Takhar said, "The reach of TimesDeal, combined with Paytm's perfect mass-appeal product, enabled us to strike the biggest online mobile recharge deal ever."

Next time, the partners are aiming to reach 2 lakh orders a day.