Technology Startups

Accel-backed Trivone launches online sports community Khelnama

2 Jul, 2012

Bangalore-based digital media and content company Trivone Digital Services Pvt Ltd has launched an online sports community called – a one-stop destination for news, views, videos and multiple sports activities, both global and local.
The all-new portal has expanded its sports coverage to include all popular disciplines such as soccer, hockey, tennis and golf, athletics and Formula One. It will also cover global multi-sport events like the Olympics. "Khelnama hopes to break out of the trend of covering India's international sporting calendar, focusing instead on the local arena and tracking future sporting icons with personality-based coverage across disciplines," said Raj Narayan, chief content officer at Trivone Digital Services.

Promoted by veteran journalist L. 'Subu' Subramanyan and backed by Accel Partners, Trivone acquired the management rights for three IT portals –, and – from UTV last year. Recently, it acquired the Bollywood entertainment portal Chakpak and automobile portal WheelsUnplugged. The firm also undertakes managed services including creating, editing, sourcing and packaging content for online delivery, and provides outsourcing solutions for all digital content assets to a wide variety of clients.

"Khelnama is part of our overall strategy to focus on specific vertical markets and create highly differentiated content. Not only would it offer popular sports coverage but would actually lay emphasis on upcoming sports in the country – at the grassroots level as against only international contests," added Subramanyan, founder and CEO of Trivone Digital Services.

(Edited by Sanghamitra Mandal)