Group FMG, a global provider of marketing and media solutions, has named Mark Inskip as its managing director for the company's European operations. In his new role, Inskip will look after business development, technology and operations, and will also be responsible for the profit and loss (P&L) in the region.
Prior to joining Group FMG, Inskip was working with Ogilvy & Mather as a regional director (consulting). Preceding that, he was at Accenture where he set up the digital marketing consultancy business. Inskip had also worked with companies like Centrica, The Mortgage Lender and British Gas.
"The demand for high quality and highly agile digital assets is only set to accelerate even further. I am looking forward to working with the team to lead our market expansion across the European region," said Inskip.
Headquartered in New York, Group FMG also has offices in London and Chennai. The company was formed with the integration of Whitefield (a marketing solutions company backed by the private equity firm India Value Fund Advisors and Neeraj Bhargava's Zodius Capital) and FMG, in which a consortium led by IVFA invested about $20 million to acquire a majority stake. Group FMG creates rich media content across all major channels like digital, social and mobile, and caters to leading brands. It also serves as a production studio to agencies and its clients such as Disney, Reader's Digest, Penguin and BBC in the media & publishing space; IBM, Yahoo and Microsoft in the technology segment and TAG Heuer, Stuart Weitzman and Lord & Taylor in retail/luxury & fashion sector.
(Edited by Sanghamitra Mandal)