Vuclip launches Mira, a mobile video portal for Indian women

12 Jul, 2012

Mobile video service Vuclip has launched what it is claiming to be India's first mobile video portal. The women-centric channel called Mira! is OS-agnostic and can be accessed from any Internet-enabled mobile phone.

Mira! sources content from 30 or so Indian and global content providers, and offers free access to videos on varied topics like health, beauty, fashion & style tips, parenting, cooking recipes, career, entertainment, celeb speak, astrology and more.

Vuclip has also conducted a survey that states around 60 per cent women respondents from India use their handsets as a primary source of entertainment. Commenting on the findings, Meera Chopra, Vuclip's VP (advertising) in India, said, "Currently, women constitute only 14 per cent of the total 11 million users on Vuclip in India. But with the launch of Mira!, we hope to double the number from the existing 1.54 million by the end of this year."

Around 40,000 women from 176 countries took part in the survey, including 13,000 from India.

Headquartered in Milpitas, California, Vuclip provides video on the fly – on any device and in any country. According to the company, it delivers more than 16 million videos every day to consumers hailing from 200-plus countries. The company also has offices in Mumbai, Los Angeles, Singapore, Shenzhen and Beijing.

The company had earlier set up Starlight Cinema, a site where you can watch trailers, movie clips, short feature films, song reviews, etc. in various Indian languages. To deliver this service, Vuclip entered into content partnerships with UTV Motion Pictures, Reliance Entertainment, Vega, Whacked Out Media and MAA TV. In an interview with Techcircle.in last year, Salman Hussain, vice-president (business development) and MD (India & Middle East) of Vuclip discussed the growth of the company's products and its vision for the Indian market.

(Edited by Sanghamitra Mandal)