Nirvana Digital, a creator and distributor of audio and video content for the Internet and mobile platforms, has launched a YouTube Content Creators Network which will help create original content and ensure smooth distribution of video content from the Indian market across all YouTube channels. The network will also enable content creators to upload content for immediate distribution and monetisation.
Nirvana Digital founder Pinakin Thakkar said, "The digital platform is large enough globally for video creators to earn fame and recognition, and we are here to help creators and content owners push content to a global audience while earning immediate revenues from their videos.
"YouTube, which delivers one out of every three online videos viewed (according to comScore), has become an increasingly important distribution channel for content creators, established media companies and advertisers," he added.
As the demand for quality digital content grows across the world, Nirvana intends to position the video creators in India, monetise their content and drive traffic. It will also help independent video producers leverage the YouTube network to create content and get feedback from a global audience.
(Edited by Sanghamitra Mandal)