Techcircle SaaS Forum 2012: Latest agenda, highlights, speakers

30 Aug, 2012

India's top and emerging SaaS entrepreneurs and investors congregate at the first of its kind SaaS conclave on August 31 at Lalit Ashok, Bengaluru.

At the forum, Techcircle will also release a listing of India's Top 10 SaaS Companies, who have shown significant market traction, created unique products or services that can disrupt existing markets, and most importantly have a very high potential to make it big in the coming years. The listing has been compiled by a distinguished jury comprising of Shailendra Singh, MD, Sequoia Capital; Manik Arora, MD, IDG Ventures; Mukund Mohan, active angel Investor.

Here is preview what the whole day agenda debates and discusses on the Indian SaaS ecosystem:


9:45am – 10:15am Keynote Address: A Guide To Building A Large SAAS Enterprise From India Insights on what to focus on as you build your enterprise; Choosing between various strategies on product, pricing, marketing, distribution etc.

Atul Nanda - VP-India Operations & APAC Partner Management, Salesforce.com

10:15am – 11:15am Panel: Innovation & Entrepreneurship In SAAS: Identifying Simple Solutions For Complex Problems SaaS applications overcome deployment, costs & utilization barriers. With SaaS, the cost of starting and running a business has fallen. Software developers are able to test, improve and deliver applications to enterprise and consumers more rapidly and cheaply. Hence, companies are focusing on core competencies and relying on service providers to support non core operating processes. What are the attractive SAAS business models that will can be scaled rapidly? How are companies overcoming challenges to marketing, reach, distribution etc.? Targeting foreign vs domestic market. What would define successful businesses in this segment?


Shailendra Singh - MD, Sequoia Capital (Moderator) Shekhar Kirani - Partner, Accel Partners Ambarish Gupta - CEO & Co-founder, Knowlarity Communications Sharad Sharma - Ex-CEO, Yahoo! India R&D Aneesh Reddy - Co-founder & CEO, Capillary Technologies

11:15am – 11:35am Tea & networking

11:35am – 12:35pm Session I: Sectors That Can Be Driven By SAAS Healthcare, hospitality, education, ERP, CRM, big data, advertising, HRM etc. How do the sectors affect product complexity? What are the opportunities for innovation?


Manik Arora - MD, IDG Ventures (Moderator) Dhiraj Kacker - CEO & Co-Founder, Canvera Digital Technologies Samudra Sen - CEO, LearningMate Nitin Padmawar - Co founder and CTO, Martjack Mukul Kumar - Co-Founder and SVP Engineering, Pubmatic

12:35pm – 1:45pm Lunch & networking

1:45pm – 2:15pm Entrepreneur Interview: On Early days, business model, milestones, raising funding & scaling up Girish Mathrubootham - Founder & CEO, Freshdesk Inc Shrija Agrawal – Associate Editor, VCCircle & Techcircle (Interviewer)


2:15pm – 3:15pm Session II: Pricing SAAS Products: Free, Freemium To Premium What are the right pricing strategies for various SAAS sub-segments? What works from the profitable scalability point of view?

Mukund Mohan - Angel Investor (Moderator) Lakshmanan Narayan - CEO & Co-founder, Unmetric Inc Sharat Potharaju - CEO, MobStac Valerie Rozycki Wagoner - CEO & Founder, Zipdial Sriram V Iyer - Co-Founder, United Mobile Apps

3:15pm – 4:45pm Techcircle Runway Techcircle.in has compiled a listing of India's top 10 emerging SaaS companies to watch out for in 2012. The selected companies, who have shown significant market traction, created a unique products or services that can disrupt existing markets, and most importantly have a very high potential to make it big in the coming years, will showcase their product in Techcircle Runway.


Jury members: Shailendra Singh - MD, Sequoia Capital Manik Arora - MD, IDG Ventures Mukund Mohan - Angel Investor

If you are interested in attending the event, please write to us at register@vccircle.com or click here for more details.