Saavn brings its social music service to feature phones, integrates 6 more Indian languages

31 Aug, 2012

Saavn (South Asian Audio Video Network), a US-based and India-focused for-free digital music service and one of the Techcircle Fastrack 2012 winners, has launched a Java (J2ME) mobile app tailored for Nokia, Sony Ericsson, Samsung and Motorola handsets.

The company is also introducing six more languages for its iOS, android and web apps. While Tamil, Telugu, Marathi and Gujarati will be integrated immediately, Bengali and Kannada will follow shortly. The addition of new languages to Saavn's catalogue will take its number of tracks to 3.55 million from the current 1.1 million.

Saavn is also developing its music products for Symbian, BlackBerry and Windows Mobile platforms.

Vinodh Bhat, CEO and co-founder of Saavn, said, "Today's announcement makes Saavn's free and legal music streaming and radio services available to the vast demographic of feature phone users in India and abroad. It also increases our potential reach by over 350 million users who speak these languages worldwide."

The move to Java devices is expected to increase the number of users not only in India, where there are over 350 million J2ME handsets, but across the world.

"Although iOS and android are the most innovative mobile platforms, they are only used by a fraction of the worldwide population. Today, we are proud to bring our social music experience to feature phone users throughout India and around the world. Most mobile users in India and South Asia are just coming online for the first time – and we want to be their first and only music experience," added Bhat.

Read here to know more about Saavn.

(Edited by Sanghamitra Mandal)