Startups revamps user interface

19 Sep, 2012

Sher Singh, the private label online shop from the stable of, has unveiled a new look for its website.

Sunjay Guleria, CEO and co-founder, stated, "We always aim at innovating to make the Sher Singh branded experience as user-friendly as possible. With this New User Interface, the entire brand experience including product visualisation, merchandise details, social media feeds and the brand story can now be effortlessly accessed by the users on the home page itself."

"For an online clothing brand, the decision to lay out its entire collection on the homepage and to provide a 'below the fold' endless scroll has been revolutionary. No more does the user have to click through pages after pages to find what they want," Guleria added.

Sher Singh has rolled out a 'One Screen Online Shopping' experience. The revamp initiates an array of interactive features that aims to enhance a complete shopping experience right from the homepage.

The 'One Screen Shopping' module and 'Infinite Scroll' not only enables users to explore the entire range of the Sher Singh merchandise on one page, but it also allows them to shop directly from there. Key information and features of a product can be viewed on the respective image, as an overlay, by the advanced mouse-over function.

For customers looking to book a currently 'sold out' item, the website offers 'add to waitlist' button. Once the product is back in stock, the customer is automatically notified. Also, the deep integration with Pinterest and Facebook on every image allows a user to 'Pin', 'Like' and 'Share' any product they see on

Last year, had raised a second round funding of $16 million, led by New York-based Tiger Global Management LLC and Indian cricketer Zaheer Khan (Solely for Sher Singh). Existing investors Accel Partners and Helion Venture Partners also took part in that round. The firm had also raised $2.8 million from Accel and Helion in November 2010.

(Edited by Prem Udayabhanu)