SETU Software launches free social media monitoring and analytics tool Veooz

17 Oct, 2012

SETU Software Systems, a research-based technology company, has launched a social media monitoring and analytics tool Veooz, which tracks user conversations about trending topics on social media networks to one place.

Veooz, pronounced as 'views', aggregates and analyzes the buzz around a user's topics, such as favourite food, places, brands, etc. from social media networks like Facebook and Twitter.

Veooz presents the pulse of social conversations and presents it in the form of Veooz Live Sentiment – in terms of positive and negative. This is a real-time measure of social views expressed on any selected topic, calculated considering all the opinionated posts.

"Veooz is a first-of-its-kind free online platform that gives a unified view of the live sentiments, current trends, world's views, and influencers' opinions on any topic of your interest," said Dr. Prasad Pingali, CEO, SETU Software. "With veooz, you can track social conversations, see the live sentiment on any hot topic and even post your opinions to your social networks. We currently monitor Twitter, Facebook, news comments and blogs, with support for other social media platforms coming soon."

The Hyderabad-based startup claimed that Veooz has already analyzed user conversations on over 500 million topics and claimed the platform can processes 100 million views a day.

"Veooz can process massive amounts of data in near realtime and provide the most accurate sentiments. Built on the back of proprietary state-of-the-art technologies, Veooz can rapidly understand and analyze human generated text,'' says Srini Koppolu, Chairman, SETU Software.

Incubated at IIT-Hyderabad, SETU Software was founded in 2008 by Pingali and Vasudeva Varma, professors at IIIT-H. The company provides enterprise solutions in the areas of local language search, enterprise and semantic search, social media monitoring and automatic text summarisation.

SETU counts Samsung, and Manipal Universal Learning among its clients, besides government agencies. It also supports search in more than 70 world languages through its local language search technology.

The company last year roped in Srini Koppolu, former corporate VP and MD of Microsoft India development centre, as chairman.

(Edited by Prem Udayabhanu)