Niloufer Dundh quits Hungama to start new venture

7 Dec, 2012

Niloufer Dundh, senior vice president and head , Integrated Media, at Hungama Digital Media Entertainment Pvt Ltd has quit to start her own venture. Siddhartha Roy, COO, Hungama Digital, will take over Niloufer's role till a replacement is found.

Hungama Digital confirmed Dundh's exit. could not reach Niloufer, whose new venture is expected to be launched in January 2013.

Niloufer has nearly two decades of experience as a sales professional. In 2001, she took over as the sales head of Radio Mirchi.  Niloufer was part of the team that rebranded  Times FM as 98.3 Radio Mirchi and played a vital role in its transition as an established player in the market. She had her first stint with the Hungama Group in 2004, taking over as National Head of Sales of Hungama TV , Ronnie Screwala's attempt at breaking into the Kids entertainment space, which was dominated by Cartoon Network, Pogo & Nickelodeon. Walt Disney bought Hungama for $30 million after just 22 months of operations in 2006.

Niloufer then joined OOH Media's India operations as Chief Sales Officer in 2006, when the global advertising major planned to make its mark in India. By the time she left OOH Media in 2009, the company was the largest out-of-home advertising agency in the country with more than 5,000 display screens across 22 cities.

Her successes with OOH media lead to her reunion with the Hungama team. Niloufer's second stint in Hungama was in 2009, where she joined as Head-Integrated Media. In FY2012 Hungama Digital clocked Rs 50 crore in revenues.

(Edited by Prem Udayabhanu)