Titan Industries launches e-commerce platform

12 Jul, 2013

Titan Industries Ltd, a Tata Group company, has launched an e-commerce platform Titan.co.in, which offers jewellery, watches, eyewear, backpacks and wallets, among others from its in-house brands.

The company's in-house brands include Tanishq, Titan, Fastrack, Zoya, Gold Plus, Xylys, Sonata, Helios and Titan Eye+.

The platform has a not-so-bad user interface, with a slide show playing on the home page. A user can have multiple ways to search for his favourite items. One can click on an item from the products being displayed in the slide show and can go for a purchase. One can also select a product from the multiple tabs (navigation bar) on top of the home page. There is also a drop-down menu on the left side where one can choose his/her favourite products based on brand, gender and the price range.TitanThe company accepts debit and credit cards for payments, in addition to net banking using Visa, MasterCard, AMEX, Diners and JCB cards. Titan has partnered with more than 50 banks across the country for net banking. According to the website, it delivers each item in your order within five-seven business/working days after the order is placed.

In May this year, beverage maker Coca-Cola launched Coke2Home.com, an online store for home delivery of the group's various beverage products.

(Edited by Joby Puthuparampil Johnson)