Just a week left for India's largest SaaS conference; updated agenda and speakers; register now


SaaS-Forum_VCCircleTechcircle will hold the second edition of its immensely successful Techcircle SaaS Forum on August 7, 2013, at The Chancery Pavilion Hotel in Bengaluru.

While mapping the opportunities in this sector, Techcircle SaaS Forum 2013 will bring together more than 150 stakeholders, including CEOs representing top and emerging SaaS firms, innovators as well as private equity and venture capital investors betting on this space. Here is a preview of what the full day agenda has for you.


For registrations, write to kanika@vccircle.com or call 0120-4171111Click here for more details. 

8:30am – 9:30am Tea & Registration
9:30am – 9:40am Introduction Note
9:40am – 10:30am Panel 1: The Future Of SAAS Products From India
Why is SAAS market so relevant today and what will it disrupt? What is the future of building SAAS product businesses from India? How competitive are Indian products vis-à-vis global ones? Is building a great product team here extremely hard? How different is innovation in India from that in a developed market ecosystem? Globally, SaaS companies are known to burn as much cash as they generate—how does it work out differently for SaaS companies from India? Is creating offshore technology and sales team an inevitable option for SaaS companies from India? Will SaaS products for Indian customers make big business?
Abhay Deshpande - Founder & CEO, Martjack Aneesh Reddy - Co-Founder & CEO, Capillary Technologies Atul Batra - CTO, Manthan Software Services
Alok Goyal - Partner, Helion Venture Partners (moderator)
10:30am – 11:00am Tea & Networking
11:00am – 12:00pm Panel II: You Have Early Customers—How Do You Scale Up Now? Insights On Growth Hacking Techniques
How do SaaS product start-ups scale up after getting early customers? How do companies make the transition from small to big? How do they convert from high touch to low touch? How do you get the product positioning right to generate the required inbound traction? How do early stage companies go international successfully? As a company grows, the advantage of being agile with product development, sales and other functions go away to some extent. How do you ensure a competitive element in your product? How quickly can one build a high quality product and become a leader in its space? What are the key elements of successful execution? How do companies bring discipline in product operations?

Sandeep Singhal - Co-Founder, Nexus Venture Partners


Ambarish Gupta - Founder & CEO, Knowlarity Communications Pvt Ltd

Venkat Raju - Former MD, ACI Worldwide Inc & an active angel investor

Kaushik Thakkar - Co-Founder & CEO, Nevales


Dhiraj Kacker - Co-Founder & CEO, Canvera.com (moderator)

12:00pm – 12:20pm



Jaydeep Nargund - Head Services, Akamai Technologies

12:20pm – 1:00pm Techcircle Runway
Here five handpicked SAAS products will be showcased; representatives of the select firms will make presentations on products, innovation, market opportunity, business model and how they will disrupt existing markets to create value. Each presentation will be followed by live feedback and Q&A with a panel of jury members. Each presenter will be given six minutes on stage. If you would like to apply, click here for the application form.
1:00pm – 2:00pm Lunch & Networking
2:00pm – 3:00pm Panel III: Building An Efficient Sales Engine; Acquiring Customers; Selling To Global Markets
How do you get the sales and customer acquisition strategy right? How do you bring down the cost of acquisition? What must one do as a CEO? What should the organisation do? How do you acquire large clients? How do you ensure higher conversion? How do you sell to/acquire customers in global markets? How do you maintain an agile sales function? How do you build an inside sales team? How do you ensure that channel partnerships work successfully? How do you use marketing driven and sales driven strategies? How do you leverage your website and communicate efficiently?

Harishankaran K - Co-Founder, Interviewstreet


Avlesh Singh - Co-Founder & CEO, WebEngage

Aditya Sanghi - Co-founder & CEO, Hotelogix

Girish Rowjee - Co-Founder & CEO, Greytip Software


Murli Ravi - Head of South Asia Investment, Jafco Asia (moderator)

3:00pm – 3:20pm Tea & Networking

3:40pm – 4:30pm Panel IV: Starting Up A SAAS Product Or Company
The panel—specifically meant for entrepreneurs and teams that are starting up—will cover the following: How do you create a competitive product? How do you price it? How do you decide between premium, freemium and free? How do you build a minimum viable product, iterate and run with it efficiently? How do you build an ideal customer profile? How do you prioritise which customer to target?
Robin Moses - Founder & CEO, Reach Accountant
Ravi Pratap Maddimsetty - Chief Technology Officer, Mobstac

Shivakumar Ganesan - Co-Founder & CEO, Exotel

Sanjay Nath - Co-Founder & MD, Blume Ventures (Moderator)

4:30pm – 4:40pm

Concluding Remarks

Join this initiative to identify businesses that will form an integral part of India's technology innovation and growth story.

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