OLX India now derives more than half of its searches through mobile

27 Aug, 2013

OLXNaspers-backed online free local classified site OLX is now getting over half of its users search query from the mobile up from around 45 per cent as of March this year, according to its chief executive Amarjeet Batra.

The firm claims to have crossed half a billion page views last month. Releasing its latest outreach data, OLX claimed that the traffic coming from mobile has surpassed the PC traffic for the site. In all, 52 per cent of its total traffic comes from mobile.

Argentina-based classifieds site OLX was launched in India in 2006. It works on a consumer to consumer (C2C) model wherein individuals post their items to be sold on the platform and then are contact by other interested people.

As per its latest data, the classifieds site claims that 100 per cent of the content listed on the site is user generated. In terms of categories, personal used goods comprising mobiles, computers, electronics, furniture, general household goods, cars and bikes are the top categories on OLX.in, comprising 70 per cent of the new ads being listed and 92 per cent of sellers in these categories are individuals.

The company has presence in many other countries including Brazil, Pakistan, and Portugal but maintains that India has been the fastest growing and best-performing market.

Earlier this year, Batra shared that they the firm had stopped its premium listings service, one of the two channels of revenues besides advertisements. For now, the only revenue stream for the company is advertisements. "We have taken it off because we felt that at this stage of market maturity it's important that we keep the site completely open. We will bring it back in some time but we won't push it. We feel at the moment growth is more important for us," Batra said at that time.

The closest competitor for OLX is Quikr. Although the latest numbers from Quikr is not available for comparison, last year Quikr claimed to have 24 million users out of which 6 million were logging from mobile. Also, Quikr has added lead generation to its stream of revenues besides ads and premium listings. Quikr had raised a huge Series E round of funding worth $32 led by Warburg Pincus in May last year.