Financial research firm CapitalVia Global Research Ltd has acquired Bangalore-based digital marketing solutions company Valueleaf Services India Pvt Ltd for an undisclosed amount, the company said on Tuesday.
The acquisition gives CapitalVia access to Valueleaf's digital solutions, augmenting its customer acquisition and growth strategy, and helps it tap into newer and faster growing avenues.
Founded in 2006 as an enterprise mobile messaging company with a team of two, Valueleaf has increased its team size to over 50 people. The firm delivers bulk SMS and e-mail marketing services.
"This acquisition will help Valueleaf get a bigger platform and reap the benefits of a highly experienced management team. Valueleaf will continue to function in the same brand name but will now be called 'Valueleaf â€“ A CapitalVia Enterprise', said Satish Saraf, CEO of Valueleaf.
"The Valueleaf acquisition provides us with a comprehensive marketing and sales strategy, which we believe would accelerate growth for us," Rohit Gadia, founder and CEO, CapitalVia Global Research said.
Established in 2008, CapitalVia Global Research is an investment advisory company which provides recommendations for stocks and F&O traded in NSE and BSE as well as commodities, including bullions, metals and agro-commodities, traded in MCX and NCDEX. The company also carries out fundamental research related to the economy, industry, markets and companies.
In July this year, the company acquired research firm DreamGains Financials for an undisclosed amount to strengthen its presence in the south Indian market.
(Edited by Joby Puthuparampil Johnson)