Chandrabhanu Pattajoshi, former head of sales strategy at Yahoo India, has joined PrecisionMatch, a Smile Vun Group firm that provides data for digital marketing, as its business head.
In his current role, Pattajoshi will lead sales, business development, alliances, partnerships and the overall business at PrecisionMatch, the company said in a press release. He will build PrecisionMatch ground up in India and work on international expansion plans.
Launched in October last year, PrecisionMatch provides third-party audience data and analytics in India, Southeast Asia, the Middle East and Africa. It aims to improve the performance of internet display advertising through the use of audience data. The firm offers data across categories such as auto, mobile handsets, travel/holiday seekers, technology, etc. and can provide data to target niche segments such as high-end smartphone buyers, SUV buyers, holiday seekers, and auto enthusiasts.
PrecisionMatch recently added new segments such as entertainment and food & drinks, for which it offers audience data. PrecisionMatch's clients include Samsung, General Motors, Tata Motors, Snapdeal.com and Expedia.com.
SVG is a tie-up between Manish Vij's Vun Network and Harish Bahl's Smile Group.
(Edited by Joby Puthuparampil Johnson)