Mahesh Murthy's tips on lean & efficient marketing for startups @ India Angel Summit 2013
Apart from a number of exciting keynotes, panels (involving more than 25 speakers including top entrepreneurs, early VCs and angel investors), and the iconic 'Startup Walkabout', the India Angel Summit 2013 organised by VCCircle also had a few industry veterans giving highly relevant advice to budding entrepreneurs on key areas of building out and scaling startups.
Titled Expert Talk, one of these sessions had Mahesh Murthy, partner, Seedfund, speaking about 'Lean & Efficient Marketing For Startups'. During the course of his talk, he provided insights on search marketing, social marketing, offline marketing (PR), and other key areas. This was followed by an engaging Q&A session between Murthy and the audience. Watch the video for more.