Game4u, the retail arm of Milestone Interactive Group that sells PC and video games, gaming consoles and accessories, has launched its operations in Singapore and Malaysia. According to the company, it is India's first videogame retail brand to enter the global games market and will enable Game4u to tap the $18 billion gaming industry within the Asia Pacific region.
This expansion into the Southeast Asia market is a strategic move for the company and a step towards achieving its vision of becoming a leading global online retailer of videogames. To begin with, the company will provide more than 700 PC and Mac games from over 30 publishers, including Aspyr Media, Deep Silver, Electronic Arts, Focus Home Interactive, Kalypso Media, Namco Bandai Games, Square-Enix, Take2 Interactive, Warner Bros. Interactive Entertainment, etc.
Gamers can log onto the Game4u site to purchase games in their local currency and they can also make use of features such as 'Gift a game', deals4u, pre-orders, 'Games under $10', and 'Games under $20', among others. All the purchases can be made via the company's download-to-own service. The games and gaming accessories will be priced from $4.99 to $69.99, and consumers can pay via popular credit cards such as Visa, MasterCard, American Express, Discover card and PayPal- with a host of local options coming soon.
"PC gaming is popular in Southeast Asia and we have taken a big step towards achieving our vision by being the first Indian gaming e-retailer to set a digital download store in the region. We plan to continue adding features and product categories and will also introduce our loyalty programme - Team Elite, to gamers in both the countries," said Jayont R Sharma, chairman and CEO, Milestone Interactive Group.
Milestone Interactive Group was founded in 1997 by Sharma and currently focuses on four areas—games distribution, games and accessories retailing, games publishing and ICT. The company had also launched a download service called 'downloads4u' in October 2012. In India, the company has 13 stores across cities like Mumbai, Delhi, Bangalore and Chandigarh.
According to the company, it plans to grow in excess of 100 per cent year on year in both Malaysia and Singapore, and is aiming at a double-digit market share within the next three quarters. In total, it is planning to achieve revenues in excess of $4 million over the next three years. Game4u is also planning to expand in the region within the year and aims to set up operations in countries such as Thailand, Philippines, Vietnam and Indonesia.
(Edited by Joby Puthuparampil Johnson)