Gaana.com, a music streaming service from the house of Times Internet Ltd (TIL), has launched a platform for budding entrepreneurs to develop innovative music apps. The developers joining the programme will be able to access Gaana's application programming interface (API) and its three million-plus song catalogue and users.
This will also offer an opportunity for developers to generate revenues. These developers will also be highlighted on Gaana.com, giving direct exposure of its user-base to the newly-built apps. In addition, the platform will help these apps to be promoted on the social media as well as the TIL network. Besides, these apps will be integrated into Gaana's apps.
Early this month, Gaana acquired the independent music portal Musicfellas.com. With this acquisition, Gaana will have access to Musicfellas's music by 700 independent artists and would add to its existing mainstream music catalogue. Late last year, Gaana revamped its iOS and Android apps which come packed with professionally curated playlists & radios, social discovery and personalisation features.
Last August, Gaana's head and a member of founding team, Avinash Mudaliar, quite the company.
(Edited by Joby Puthuparampil Johnson)