"We don't get too many downloads for our apps. So we decided to shut it down," #nwplyng founder Utsav Agarwal told Techcircle.in. Agarwal said that he is now exploring other opportunities. "Marketplace is something which I am interested in. However, nothing concrete has come up yet. I will let you know when I start something."
The development was first reported by NextBigWhat.
#nwplyng music app is like what Foursquare is for places and GetGlue for movies and TV shows. With each check-in, the user has the option to add context through a YouTube video, location, picture and comments. A free app, #nwplyng is currently available on Android devices. When checked last, the app has registered 10,000-15,000 downloads on Android platform.
#nwplyng was founded in April 2012 and is owned & operated by Nwplyng Pvt Ltd. The firm was incubated by Kochi-based Startup Village, and had raised an undisclosed amount in seed funding from Kerala-based mobile VAS player MobMe Wireless last year.
Agarwal holds a B Tech degree in production engineering from Mumbai's DJ Sanghvi College of Engineering. Prior to setting up Nwplyng, Agarwal worked in the music business by managing a couple of local bands from Mumbai. Previously, he produced a pub rock festival Sharktooth LiveStorms with Bombay Rock Association (bRA), handled marketing and events for EMI Music and social media and marketing for numerous artistes at FanManager, apart from a stint at William Morris Endeavour and Business Development at TAG Strategic.
In February this year, India- and US-based social music streaming service Dhingana had shut down. However, the company was acquired by San Francisco-based digital music service Rdio last month.
(Edited by Joby Puthuparampil Johnson)