Digital advertising and video monetisation platform Vdopia Inc. has announced the appointment of Farzad Jamal as its vice president for Europe. The company has also named Narayanan Iyer as its senior director of finance, while Jason Shulman has been named as its senior vice president for sales at the company's San Francisco office.
Jamal will be based at the company's office in London and will be responsible for expanding Vdopia's business across Europe. Previously, he was at OpenX (London), where he worked as commercial director of EMEA for a period of two years. Iyer will be based in Vdopia's Fremont (US) office and will be s responsible for its finances. A veteran with 20 years of experience, he had earlier worked with companies like Rocket Fuel, Mint and Intuit. Prior to Vdopia, he was working with Quri (San Francisco), a retail intelligence company.
Shulman will be responsible for growing the North America media and programmatic revenue for the company. Previously, he had worked at Adap.tv, Spotzot and Prometheus Global Media.
"Jamal is a creatively driven revenue executive and he has been able to produce big digital ideas in Europe. Jason is a strategist of the digital century, helping brands to take best advantage of the growing programmatic landscape. And Narayanan is a hardcore numbers guru," said Saurabh Bhatia, co-founder and chief business officer, Vdopia.
Set up in 2008 by Stanford and IIT graduates Chhavi Upadhyay, Srikanth Kakani and Bhatia, Vdopia is a mobile and online video advertising platform. Its key clients include companies such as eBay, NDTV, BharatMatrimony.com, Emirates, General Motors, Hewlett-Packard, ICICI Bank and Idea Cellular, among others. Headquartered in Silicon Valley, the firm also has offices in Fremont, New York, Los Angeles, Chicago, London, India and Singapore.
The company mainly competes with players like Komli Media, Ozone Media, Tyroo and more. In December 2012, Vdopia had raised $3.4 million in private offering from a single unnamed investor.