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ibiboGroup appoints Rammohan Sundaram as CEO of its advertising business

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New Delhi-based ibiboGroup, a subsidiary of South African digital media conglomerate Naspers Group has appointed Rammohan Sundaram as chief executive officer (CEO) for its advertising business ibiboAds.

Ashish Kashyap, Group CEO of ibibo said on Sundaram's appointment, "All our internal e-commerce organisations have immensely benefited from the ibiboAds platform. We want to now expand our retargeting platform to external e-commerce players in the market. We are very excited to get Sundaram to partner with us on the ibiboAds initiative, and believe that he understands the online advertising business well enough to scale it."

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ibiboAds is an affiliate network platform that has also recently forayed into the retargeting space. The retargeting product and the affiliate network platform are currently being used by the group's internal e-commerce advertisers such as Goibibo.com and redBus.in.

A serial entrepreneur, Sundaram had earlier co-founded NetworkPlay (now part of the Bertelsmann Group) and Platform Play Media Ventures (which has been merged with SVG Media's PrecisionMatch). He had also earlier worked at companies like Yahoo India, Tribal DDB, Madison Communications, Jobsahead.com (a Monster Worldwide company), Encore Events, Microland Group and Indian Express. He holds a MBA degree in marketing from International American University (IAU), California, and is an alumnus of Harvard Business School where he pursued his Strategic Marketing Management Programme.

"I am excited about this opportunity given that I always wanted to build out a platform that has potential to scale globally. I will focus on building out the best possible retargeting and behavioural targeting platform in the next couple of quarters," said Sundaram.

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In India, ibiboGroup owns properties such as online travel aggregator Goibibo.com, online bus ticketing platform redBus.in and travelboutique, a B2B online travel platform. Founded by Ashish Kashyap, the group also owns a minority stake in Naspers' global payments business, PayU Global.

Earlier this year, ibiboGroup had acquired bus tracking and analytics platform YourBus.in from Bangalore-based Lucido SoftLabs Pvt Ltd for an undisclosed amount. The acquisition came within nine months after the group snapped up redBus.in. As part of the deal, the YourBus team had joined redBus.


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