Fractal Analytics appoints Amit Johari as its chief people officer

28 May, 2014

Fractal Analytics, an analytics service provider has appointed Amit Johari as its chief people officer (CPO). As part of his role, Johari will lead the human capital team globally and will also develop and manage the company's human resources analytics practice.

On his appointment, Johari said, "Fractal is well-poised for growth as an industry thought leader in the space. I'm excited to join this team and help Fractal expand its HR analytics offerings to serve international clients."

Johari has over 17 years of human resource management experience in the consumer goods, financial services & IT industries, and prior to joining the company, he was associate director- business advisory services at Ernst & Young. He had also earlier worked at companies like Genpact, Accenture, Oracle and Hindustan Unilever Ltd, among others. Apart from a B.Tech degree in electrical engineering from IIT Delhi, he also holds a postgraduate diploma in personnel management and industrial relations from XLRI, Jamshedpur.

Fractal Analytics was founded in 2000 by a five-member team— Srikanth Velamakanni (CEO), Pranay Agrawal, Nirmal Palaparthi, Pradeep Suryanarayan and Ramakrishna Reddy. Headquartered in the US, the company has offices in London, Mumbai, New Delhi, Singapore and Dubai, and has over 600 employees.

It partners with consumer companies, retailers and financial institutions to understand, predict and influence consumer behaviour and improve marketing, pricing, supply chain, risk and claims management. Fractal Analytics' flagship 'Customer Genomics' solution helps marketers learn complex customer behaviour at an individual level. Its solution learns from every transaction and customer interaction (including from social media), helping marketers build a complete view of individual customers. In addition, the company builds analytics solutions and forecasts business performance.

In June last year, the company had raised $25 million (Rs 150 crore) in funding from private equity investor TA Associates. As part of the deal, Naveen Wadhera, director and country head, TA Associates and Kenneth T Schiciano, managing director at TA Associates, had join the board of the company.