Facebook claims 1B daily video views; over 65% being consumed on mobile phones

facebookFacebook claims that over 1 billion videos are being viewed on its platform on a daily basis since June this year. According to the social networking giant, video views grew by over 50 per cent from May 2013 through July this year.

The company further claims that 'Video on Facebook' was built to be mobile first, and more than 65 per cent of video views are on mobile phones.

"Video is one of the most engaging and immersive ways to tell your story. Whether capturing breaking news, a baby's first steps, or rising to a friend's challenge for charity- it is a remarkable storytelling medium. Video uploaded directly to Facebook is an increasingly important part of News Feed, and more people than ever before are sharing, discovering, and engaging with videos that they care about," said Fidji Simo, director, product management at Facebook.

Over the past year, the company has been making several tweaks to make it easier for people to discover and share videos on Facebook. Last year, an auto-play feature started playing videos automatically as people scrolled through their News Feed (auto-play settings are customisable on both mobile and web); while video ranking in News Feed was improved in June 2014, to show people more videos that are relevant and interesting to them.

The Latest on Facebook Video from Facebook on Vimeo.

Taking a cue from YouTube?

The company is now rolling out an update, which will enable people to see how many views a video on Facebook has received. Views will be shown on public videos from people and pages, to help people discover new and popular videos. This feature is similar to what Google's video-sharing website already offers.

Another feature that's being currently tested on mobile aims to help people discover new videos. Now, when someone finishes watching a video, Facebook may show additional related videos that they might find interesting. Another standard feature of YouTube.

Publishers and public figures are also creating and sharing more video content on the social networking site. They (publishers) will now have access to more detailed metrics and better tools to help them reach their audiences on Facebook. Call to action is one such tool, which will allow content creators to invite people to visit a destination (such as a website) after the video ends- to learn more, watch more or make a purchase.

"The goal of News Feed is to deliver the right stories to the right people at the right time, from the people and things you care about. And more people than ever before are seeing, sharing and expressing themselves with video on Facebook. We'll keep listening to feedback to improve video on Facebook," added Fidji.

The company, which has over 1.32 billion monthly active users (MAUs) globally, also boasts of more than a billion mobile MAUs.

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