Is Rahul Yadav ready with his next venture?

Rahul Yadav is set to launch a data analytics & visualisation startup with the backing of Paytm's Vijay Shekhar Sharma and Flipkart's Sachin Bansal, multiple media reports have indicated.

Quoting sources, The Financial Express said that the former Housing.com CEO is working on a data analytics and visualisation tool that helps e-commerce firms predict customer behaviour. The newspaper said that such a platform would be of use to all e-commerce majors.

Inc42 reported that Paytm CEO Vijay Shekhar Sharma and Flipkart co-founder Sachin Bansal are putting money in Yadav's unnamed venture.

An email sent to Bansal did not immediately elicit a response while Vijay Shekhar Sharma did not respond to calls. Another name doing the rounds (as a potential investor) in Yadav's next venture is that of Micromax co-founder Rahul Sharma. He could not be reached for a comment.

Yadav himself is in denial mode. "Sab bakwas hain….I deny all this. There is no truth in this (the recent media reports). I will inform you once I am ready," Yadav told Techcircle.in.

Inc42.com had also reported two days ago that Housing.com's senior executives such as chief of staff Azeem Zainulbhai and chief design officer Suvonil Chatterjee are to join Yadav's new venture as co-founders. However, sources in the company said Zainulbhai is still with Housing.com while Chatterjee has moved out of the online realty startup to start something on his own. "He is unlikely to join Yadav," said a person who is in touch with Chatterjee. Neither Chatterjee nor Zainulbhai could be reached for a comment.

Ever since Yadav was ousted from Housing.com two months ago, his move to start a new venture has generated considerable interest. The maverick entrepreneur has got support and encouragement from the Freecharge founder Kunal Shah and others on Facebook.