Amazon launches electronics accessories private label

10 Sep, 2015

Amazon-3E-commerce giant today announced expansion of its consumer electronics store with the launch of AmazonBasics.

AmazonBasics offers a range of digital and home accessories for customers who want exceptional value, the company said in a release.

Launched in 2009 in the US, AmazonBasics products are available in most of Amazon's global marketplaces.

"With 1-year warranty, appealing designs and reliable quality, AmazonBasics is targeting to offer an enhanced customer experience through a wide range of products. We are excited to make our global product portfolio available to customers in India," Amazon India VP Category Management Samir Kumar said.

AmazonBasics line in India currently includes products like Apple-certified lightning cables, data cables for Android devices, audio video cables and adapters, the company said.

Going ahead, the product line will be rapidly expanded to reflect the global selection, it added.