E-commerce marketplace Snapdeal seems to be facing the brunt of its brand ambassador Aamir Khan's recent comments on rising intolerance in the country.
Responding to the Bollywood actor's remarks, a section of Snapdeal's mobile users gave the e-tailer's app a one-star (lowest) rating.
A social media campaign titled #AppWapsi is urging users to delete the Snapdeal app from their smartphones.
At a recent event in New Delhi, Khan said he was alarmed at the rise in religious intolerance over the past few months, prompting his film-maker wife Kiran Rao to wonder if they should relocate to another country. The comments went viral on social media.
Snapdeal, which is run by Jasper Infotech Pvt, issued a statement on the episode.
"Snapdeal is neither connected nor plays a role in comments made by Aamir Khan in his personal capacity," a company spokesperson said.
"Snapdeal is a proud Indian company built by passionate young Indians focused on building an inclusive digital Indiaâ€¦we will continue towards our mission of creating one million successful online entrepreneurs in India," the spokesperson added.
Snapdeal found an unlikely supporter in Flipkart co-founder and CEO, Sachin Bansal.
"This is a flawed logic. Brands don't buy into brand ambassador's personal opinions. @snapdeal shouldn't face this," Bansal tweeted today.
The comments assume significance as the e-commerce giants are generally known for countering each other on social media.
Flipkart too had faced users' ire earlier this year, but in a different context. The Flipkart app was down rated and un-installed by several users after Bansal tweeted in support of Airtel Zero, a data plan which was seen violating the principle of net neutrality. Eventually, Flipkart opted out of talks to become part of Airtel Zero.