How Arre is readying its content play

It's no more about the 'wow' factor, rather 'Arré' is the new way of wooing Indian audiences online. Arré, the yet-to-be-launched digital media brand from the house of U Digital Content Pvt Ltd is gearing up for a big-bang launch by February next year.

Set up by founder of UTV Software Communications and former managing director of Disney UTV India Ronnie Screwvala, along with B. Saikumar, former group CEO of Network18 and Ajay Chacko, former COO of Network18 and president, A+E Networks/TV18 in 2012, Arré is now ready with its content play targetted at viewers in the 18-30 years age group.

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