Startups Money

Luxury pet products firm Heads Up For Tails raises $1M seed funding

5 Feb, 2016

Luxury-petHeads Up For Tails (HUFT), which runs a portal that sells luxury pet products, has raised $1 million in angel funding from a number of undisclosed investors.

HUFT is a shopping portal offering dog food, dog accessories, apparel, grooming products, toys, and bedding solutions for pet owners. The portal features products from global brands apart from offering its own private labels or customized offerings and gift packages for doggies and cats.

The product range offered includes customized and designer dog beds, chic collars and leashes, dog apparel, and accessories.


It also offers services like monthly gift-box subscription plan called Wag Box and a scheduled food delivery service where the customers are reminded to order their next batch of dog food so that they never run out of supplies.

HUFT, run by Precious Pets Pvt Ltd, was founded by Rashi Narang, a graduate of The London School of Economics and Political Science, in 2008 in New Delhi.

The company claims to have grown 50 per cent year on year to have about 1 lakh active customers currently.


It opened its US website in December last year as part of its international expansion and is planning to launch operations in Singapore shortly.

The company is also working on a range of private labels that include premium dog shampoos, conditioners, dry bath shampoo and more grooming products as well as biscuits and treats for pets.

The pet market in India is expected to grow at a fast clip in the next five years as the country urbanizes and investors are increasingly looking at this space.


Gurgaon-based Petsglam Services Pvt Ltd, which operates online pet store DogSpot.in, had recently raised an undisclosed amount from Ratan Tata, chairman emeritus of Tata Sons, the holding company of the Tata group.