CarDekho hires Fitrrati co-founder Amit Monga for auctions business


Girnar Software Pvt Ltd, which owns auto portals CarDekho.com and Gaadi.com, has appointed Amit Monga as deputy director for its auctions business.

Monga will be responsible for building the CarDekho's auctions platform and managing a team of 70 members, the company said in a statement. An IIT-Delhi graduate, Monga had previously co-founded Fitrrati, a software-as-a-service based tech tool that helps online users in knowing their right size while shopping from fashion e-stores. He has now moved to an advisory role at Fitrrati.


Monga also co-founded eSportsBuy.com, which was later acquired by e-commerce marketplace Snapdeal.com. He has also served as the business head for Universal Sportsbiz's Collectabillia.com, which is funded by Accel Partners.

Amit Jain, co-founder and CEO at Girnar Software, said Monga's experience of conceptualising and commercialising new businesses will help in growing CarDekho Auctions.

CarDekho had ventured into the auctions business, where it holds an event to auction pre-owned luxury cars on its app, earlier this year.


Since then, the company has partnered with new car dealerships and top leasing companies to auction their used cars on its platform.

The company has appointed a couple of senior executives in the past few months. It recently named former Yatra executive Pawan Chawla as its head of information technology. In December, the firm appointed former Zomato employee Umesh Hora as its chief financial officer.

Earlier this month, Girnar secured an undisclosed amount of investment from Google Capital as part of its extended Series B funding round, with participation from existing investor Hillhouse Capital.


Girnar Software, founded in 2007 by siblings Amit Jain and Anurag Jain, also owns Zigwheels.com, BikeDekho.com, TyreDekho.com, and BuyingIQ. It had bought Zigwheels.com from Times Internet in September 2015. The six portals collectively clock 30 million unique visitors every month, Girnar claims.

It competes with CarTrade.com, which secured $145 million (Rs 950 crore) from Singapore state investment firm Temasek Holdings, US-based March Capital and existing investor Warburg Pincus in its latest funding round.

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