Blueshift names Dhruv Shanker, Nipun Bhatia as marketing, technology heads

16 Jun, 2016

San Francisco-based marketing firm Blueshift has hired Dhruv Shanker as vice president and head of APAC and Nipun Bhatia as vice president of engineering. While Shanker will be based out of Singapore, Bhatia will launch the company's operations in India, it said in a statement.

Shanker will lead Blueshift's expansion by establishing and developing relationships with brands and marketers in the region. Prior to joining Blueshift, Shanker was heading the affiliate marketing division for the Asia Pacific region at Groupon, based in Singapore. Previously, he has also worked with Yahoo, Google and Dell.

Bhatia will oversee technology organisation at Blueshift. Bhatia was previously senior director of engineering of the smart pricing division at @WalmartLabs. He led the team responsible for designing and executing the pricing platform that powers Walmart's global e-commerce operations. Prior to joining @WalmartLabs, the Stanford graduate worked with Oracle in Silicon Valley.

"We see an opportunity to introduce segment-of-one marketing automation to the Asia Pacific region. Dhruv and Nipun's track records align with Blueshift's mission," said Blueshift's co-founder and CEO, Vijay Chittoor.

Blueshift providers marketers and B2C firms automated messages across multiple channels, including email, push notifications, Facebook and SMS to convert visitors into repeat buyers and increase activation and retention rates. It also helps firms in creating behaviourally targeted campaigns.

The firm was established in May 2014 by Chittoor, Manyam Mallela and Mehul Shah, former employees at Kosmix, a US-based social media data analytics firm that was acquired by Walmart.

In January 2016, the firm had raised $8 million (Rs 53.2 crore) in a Series A round of funding led by Storm Ventures with participation from existing investor Nexus Venture Partners . In November 2014, it had raised its seed round of funding of $2.6 million from New Enterprise Associates and Nexus Venture Partners .

Like this report? Sign up for our daily newsletter to get our top reports.