Digital marketing startup Mobikon Asia Pte Ltd has acquired MassBlurb, an automated online marketing platform for restaurants, for an undisclosed amount.
The acquisition will enable Mobikon to acquire market leadership position in India with 500 restaurant brands and 1,000 outlets under its portfolio, the company said in a statement.
The founders and team of MassBlurb, run by Mumbai-based Mass Blurb Pvt Ltd, will join Mobikon as per the deal.
This is the second acquisition by Mobikon, which is backed by Jungle Ventures, in as many years. It acquired Singapore-based Trii.be, which owns a customer feedback management tool, for an undisclosed amount in August last year.
The new acquisition will enable Mobikon to offer customer engagement solutions on social networking platforms allowing restaurants to generate social leads, converting likes and followers to business, website automation, cloud telephony integrated with CRM and automation in social media management.
"MassBlurb has been successful on social platforms for F&B (food and beverages), and Mobikon has been very successful in India and Southeast Asia on its in-store engagement platform," said Samir Khadepaun, founder and CEO, Mobikon.
MassBlurb, which was co-founded by Sanket Shah and Pankit Chheda, helps restaurants create their brand presence and increase their overall business with the help of technology. It works with about 200 premium restaurant brands across India. It is headquartered in Mumbai and is present in six other cities in India.
Shah will manage the key accounts and partnerships across the company and Chheda will work with Mobikon's CTO for new product initiatives after the acquisition.
Mobikon has a digital platform for customer engagement and provides a single dashboard for a spectrum of restaurants—quick service, fine dine, casual dine and cafes.
Mobikon's solutions allow clients to engage their customers with integrated services across ordering, reservations, feedback and marketing. It claims to have a total of 650 restaurant brands and 2,800 outlets.
In October last year, it had raised an undisclosed amount in fresh funding from Singapore-based venture capital firms Life.Sreda and Qualgro Pte Ltd. In July last year, Mobikon secured $2.3 million from Jungle Ventures and other investors.
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