Android utility app suite SooperMo, operated by Gurgaon-based SooperMo Appstudio Pte Ltd, has raised $100,000 (Rs 67 lakh) in seed funding from Dubai-based entrepreneur Lalit Vase. Vase is the chief executive of Red Entertainment Distribution FZCO, a distributor of interactive entertainment software in the Middle East region.
The startup plans to use the capital raised to launch the beta version of its utility apps in Middle East, Southeast Asia and Africa, co-founder Pushkar Sinha told Techcircle.
The apps suite is expected to hit the Google Play Store in the first week of November.
Launched earlier this year by Sinha and Tapan Pandey, SooperMo is a single package of utilities that includes disk and battery optimization, clean-up, privacy control, SPAM SMS blocker and malware app checker. The apps suite comes bundled with a brand engagement module that will reward users for engaging with the app on a daily basis. The apps will come in freemium model.
Both Sinha and Pandey previously worked with desktop-based utility companies Disk Doctor Labs Inc. and Remo Software respectively.
Earlier this year, the company raised its first round of funding led by Raj Hajela, who is the founder and director of mobile e-commerce company Estel Technologies. In addition, Estel's chief operating officer Deepak Luthra also participated in the round. With a majority stakeholding in SooperMo, Hajela undertakes an advisory role in the startup.
SooperMo competes with global brands such as Clean Master and CC Cleaner, among others.
In India, AppsDaily Solutions Pvt. Ltd develops products that include mobile anti-virus, mobile insurance, backup solutions, mobile privacy, SOS, mobile utilities and games. The company raised $2 million (around Rs 13.5 crore) in a bridge round of funding in July this year from Kalaari Capital, Qualcomm Ventures, Russian venture capital fund ru-Net and Zodius Technology Opportunities Fund. AppsDaily had previously raised $26 million in funding.