Digital marketing platform Do Your Thng has raised an undisclosed amount from angel investors Sorabh Agarwal, Pawan Kumar, Girish Minocha, Proteek Dey and Rahul Verma.
The round was led by Agarwal, who runs a private angel network, and joined by others who work with accounting firm KPMG, managed serviced office space company Skootr, Indian software services exporter Wipro, and skills assessment site Wheebox.
Do Your Thng said in a statement that the raised amount will be used for expanding the technology platform and on-boarding brands, influencers and creators.
“Traditional marketing and branding techniques are slowly crumbling and need to be replaced with something contemporary and substantial, and social media is the answer to that but the success lies in how we make proper use of the market and it can be only be carried out by organising the sector,” said Agarwal.
Do Your Thng, owned by Cedreto Marketing Pvt. Ltd, was founded in 2018 by Ankit Agarwal with the aim to create a space for brands to connect with social media influencers.
Do Your Thng connects brands with targeted users and operates in the space of being an online marketplace for social media stories, both commercial and not-profit, made available to billions of users of different social media networks like Facebook, Instagram and Twitter. The company believes that everyone is an influencer, and the brands should get an opportunity to connect with every social media user and get them to recommend the brand/service to their friends and followers as opposed to being able to connect only with the 0.1% subset who are called influencers.
“Do Your Thng is on a mission of helping people express their support for what they love and get paid while doing so. On the other hand, we are giving brands the opportunity of connecting with every social media user and get them to talk about their brand/service,” said Ankit Agarwal, founder of Do Your Thng.