IT lobby group Nasscom said on Monday it is starting a new programme to focus on digital transformation in Sweden and Finland.
As part of the programme, the group will aim to provide a fillip to companies' existing market growth initiatives by creating multiple engagement opportunities with key stakeholders such as market research analysts, business matchmaking platforms, low-cost soft-landing options, channel partners and end users.
This, according to Nasscom, will enable a faster go-to-market for Indian IT companies.
The size of the Nordic economy is around $1.5 trillion, with Sweden accounting for 60%.
“We are very bullish on the Nordics. It is a hotbed of technology and a strategic fit for our industry focusing on co-creation and helping enable digital transformation in the Nordic economy, creating a win-win position," said Shivendra Singh, vice president, global trade development at Nasscom.
The size of the software services and business process management market in the Nordics is more than $25 billion with Sweden accounting for more than $10 billion. However, there is a shortage of IT talent in the region and it is projected to reach 70,000 personnel by 2022.
Nasscom is also engaged in Project Unnati, a public-private partnership between the government of India and Sweden that was aimed at facilitating partnerships between large Swedish enterprises and Indian startups.
The lobby group also said that the programme included an assessment visit to Estonia.
Last month, Nasscom had partnered with GE Healthcare Ltd to help grow the health-tech startup ecosystem in India. The partnership would see GE Healthcare working with Nasscom’s Center of Excellence-Internet of Things to co-create digital solutions for early disease detection, productivity solutions, and remote and connected care, among others.